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Global Brand Management: A Guide to Developing, Building & Managing an International Brand Global Brand Management: A Guide to Developing, Building & Managing an International Brand by Laurence Minsky,Ilan Geva

Global Brand Management: A Guide to Developing, Building & Managing an International Brand

by Laurence Minsky,Ilan Geva


ISBN 13: 9780749483609

Format: Paperback (328 pages)
Publisher: Kogan Page
Published: 03 Aug 2015

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